Managing the social media reputation of your business can drastically increase sales, website traffic, and customer conversion. This is because consumers are talking about your business whether you’re aware of it or not. By taking control of your business website, social media pages, and third party pages like Yelp, you will increase the positive feedback and discussion about your business and manage the negative, which will boost your social media reputation.

1: Have a social media reputation strategy

The first tip for managing your social media reputation is to have a business wide strategy in place. This means sitting down and discussing which social media platforms are best suited to your business and how those platforms and pages will be managed. By having a strategy you will ensure that the responses, like tweets and Facebook updates, are in line with your company, and will have a process for handling feedback, questions, and other online interactions.

2: Monitor your social media pages

In order to manage your social media reputation you must be aware of your own social media pages. Your pages, like Twitter and Facebook, show visitors how you want your company to be portrayed. Paying attention to your page graphics, comments, replies, and own updates will help you see your pages from the visitor’s point of view. Once you’re aware of your pages you can tailor them to represent your business in the best light. If you don’t spend some time looking at your own pages you could have bad graphics, dead links, or typos which are turning potential customers away. Discover tips for optimizing your Facebook business page.

3: Claim your business pages on third party sites

Several websites, like Yelp, Twitter, and Facebook, may have a business page for your company that you are unaware of. It’s important to take control or claim these pages as your own so you can update the page to reflect accurate information. Many people are looking for reviews on a business before they decide to work with them, so by looking at the third party sites that mention your company you can display your business in the best light. One of the biggest and most rewarding to your SEO efforts is to add and optimize your Google My Business page.

4: Have a consistent social media presence

Every social media post is a reflection of your business, so it’s important to have a consistent social media presence that showcases your business accurately. It’s easy to respond to comments, post updates, and have conversations without thinking about the business, but each post that is added to any social media page is directly tied to your business. You want someone who will think of the business first before responding to be running the pages, and always representing the brand in their comments and updates.

5: Have a review process and strategy

Lastly, reviews are one of the ways potential customers will consider working with your business. When people post reviews others see this as a real life example of what their experience with your business may be. It’s important to have a process in place for collecting reviews as you interact with clients so that the positive reviews can be used to boost your social media reputation, and the correct steps can be taken to convert a negative experience into a satisfying one.