As you look around for SEO services, you may wonder what makes one company’s SEO services better than another’s. Digital marketing agencies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats”, SEO techniques usually come in three different hats:

Black Hat SEO Techniques

Black Hat SEO is known as SEO spamming. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages (SERP) quality.

What is advantage is there to Black Hat SEO? You can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO strategy, once the search engines find out that your site cheated their results; your site will run the risk of getting banned. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of permanent banning by cheating some site behavior guidelines, Black Hat SEO services should do the trick for you. For the rest of us we will want to avoid Black Hat SEO techniques.

White Hat SEO Techniques

For every black, there is always a white. The same is true for SEO techniques. White Hat SEO, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place a website at top of the search engine results. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not the search engines to your website. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO techniques will be able to get you more inbound links from other relevant websites. White Hat SEO is definitively considered to be the better SEO method. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Techniques

Grey Hat SEO is mid-way between the two techniques above and is all about the balance between risk and reward. There are actually a wide number of SEO solutions categorized under this. Some Grey Hat SEO techniques tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your website to.

Which technique should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, okay. Those using Black Hat SEO techniques might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO technique that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business…

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